Wednesday, 20 April 2016

A New Born Baby Takes Full Control Of The Internet

TV Commercial Ad: MTS 3G PLUS - Born For The Internet Baby
https://www.youtube.com/watch?v=vvrnG2Gn-pg

You think YOU know everything about the Internet?!?!?
See what this baby can do!!!


This kid is clearly ahead of the spectrum!! He is widely known as the MTS Internet Baby. MTS has launched an advertisement film a few years ago to underline the superiority of tis 3G Plus data network.

This is one of the most hilarious video that went viral all over Youtube for advertising an Internet provider. A newborn baby grabs a nurse's phone to take a selfie seconds after being born.



Like WHAAAAAAAAAATT?!?!??!?!

Anyways, lets discuss this advertisement video from the very~~~ beginning. Shall we?

The film stars a 'Born for the Internet' baby exploiting the Internet straight from birth. In a labour room, a woman is being coaxed by the doctor to PUSH, while the father and nurses watch her with worry. All of a sudden, the baby arrives!!!




Now this is the time where the Internet and social media comes into play. The baby then grabs his father's tablet, which was distinctly branded MTS, and it quickly GOOGLES "how to cut the umbilical cord," and cuts it himself!


Don't be shocked just yet!! Afterwards, the baby goes on to take a "selfie" with one of the nurses and he posts the photo online...mhmmm...



Right after the little selfie time, the baby falls off the bed! But despite everyone's anxiousness, the baby crawls to a laptop on the floor and logs into an MTS account. After creating accounts on multiple social networking sites, the baby even goes on to broadcast a live video!!!!!!!! If I just gave birth to that child, I would be lying dead on the bed due to SHOCK!!!!

This baby takes up another notch and he uses the GPS system to navigate himself out of the hospital. The shocked receptionist is viewing a video of the baby on YOUTUBE as the protagonist makes his exist. Then finally, the video comes to a conclusion with the writing: "Born for the Internet. MTS 3GPlus Network."

If we analyzed this video advertisement a little more in depth, the film might be symbolizing the fact that today's kids seem so comfortable with technology, devices and the Internet even as babies.

Even when I was a baby, there were no such thing as iPads or tablets to keep me entertained. Seventeen years ago, toys and dolls, and TV shows were basically all the things we had to entertain ourselves! But in the modern world, electronic devices are prone to all children and even BABIES!!! ðŸ˜±ðŸ˜±ðŸ˜±



When I see babies in strollers handle tablets, mobiles and laptops, I have always joked that they look like they were BORN WITH IT.

I believe that this advertisement video is trying to come across the same idea but in a humorous and marketing way. They added humour by using a lot of computer graphics to bring the baby 'to life', and they tried to market their product -- MTS 3GPlus Network -- by incorporating small advertisements here and there within the video advertisement.


Although this advertisement is not distinctly talking about social media and the use of Internet, this advertisement clearly states the REALITY of our use of Internet in the modern society. Such video is stating that the age in which children are exposed to the Internet and social networking is getting younger and younger every single day.

Young people are using the technology, however, if it is used in the wrong form, such technology can lose its meaningful power. In the MTS advertisement, the baby didn't even give a glance to the mother, who suffered and gave birth to him. Instead, he took a selfie with the nurse, and he socialized with people other than his family members.


!!!! THIS IS REALITY PEOPLE !!!!

The advertising campaign managers went to the EXTREMES and expressed the protagonist as New Born Babies. This symbolizes how people are too obsessed with their phones, laptops, and tablets. Young people naturally look up to older people, and guess what ➜ WE ARE TEACHING THEM THE WRONG IDEA.

People are losing face-to-face communications, and the age in which people are completely exposed to the social networking sites are getting lower! We are losing time spent with our family members, while often times increasing time spent with strangers or online friends.

At the end of the day, what do you think would be more important?

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