The first time I contacted with hashtag was on Chinese “Twitter” (which we called it Weibo or micro-blog).
At that time, I was a devotee of a singer madly.And as a fan, we all hoped that our idol can be known among more and more people, we began to add hashtags in our Weibo such as the name of the singer’s new song, or the date of the singer’s birthday in order to make publicity for the singer.And when the number of hashtags increases to some amount, that hashtags would be on hot topics.So the content of the hashtag can be noticed by more and more people.However, these hashtags could not last for a long time, no more than few days.And also, when a hashtag appears, pro & con arguments also come out.I like this idol, but others may not, they may abuse the idol.
However, like the hashtag of the singer, most hashtags are slacktivism.We don’t do anything for real.The only thing we do is add the hashtag in our 140- character tweets.For example, after the assault in Paris, the hashtag #PRAYFORPARIS appeared.Although this hashtag was really effective, it was actually slacktivism.People did not do any substantial things, no parade, no demonstration.The only thing they did was just pray.This hashtag lasted about one month (maybe more than 1 month?). Because this was a current event, so after that period passed, people would forget that. But as a hashtag of current event, #PRAYFORPARIS was successful.In those days, this hastag occupied the home page of our social media and had been spread over the world.
But there are still some activism hashtag.For example, #BLACKLIVESMATTER.This hashtag campaign actually had a lot of actions: The death of Michael Brown, the #BlackLivesMatter movement in Ferguson and so on. It accords with Tip #2 – Campaign Effectiveness.This hashtag campaign results in real world, so it would be more influential.
Another good example for activism is #LOVEWIN .There was a long history and campaign before this hashtag.The pro & con argument are almost neck and neck.In 1969, a series of violence incidents against the persecution from the government happened; Harvey Bernard Milk ‘s death in 1978; from 1980 to 1990, because of “gay cancer”, gay community was suffered from biases, their rights and reputation were damaged.; in 1996, President Bill Clinton signed off Defense of Marriage Act.These only were some actions happened in 20th century.The actions in 21th century are countless.So for me, I will put #LOVEWIN on the very top of the activism-effective graph.
So overall, activism hashtags often are more successful and last longer than slacktivism hashtags.Actions are stronger than words.However, both activism and slacktivism hashtag take an important role in the "hashtag world".We need activism hashtags for significant issues, and we also need slacktivism hashtags for our daily life.
However, like the hashtag of the singer, most hashtags are slacktivism.We don’t do anything for real.The only thing we do is add the hashtag in our 140- character tweets.For example, after the assault in Paris, the hashtag #PRAYFORPARIS appeared.Although this hashtag was really effective, it was actually slacktivism.People did not do any substantial things, no parade, no demonstration.The only thing they did was just pray.This hashtag lasted about one month (maybe more than 1 month?). Because this was a current event, so after that period passed, people would forget that. But as a hashtag of current event, #PRAYFORPARIS was successful.In those days, this hastag occupied the home page of our social media and had been spread over the world.
But there are still some activism hashtag.For example, #BLACKLIVESMATTER.This hashtag campaign actually had a lot of actions: The death of Michael Brown, the #BlackLivesMatter movement in Ferguson and so on. It accords with Tip #2 – Campaign Effectiveness.This hashtag campaign results in real world, so it would be more influential.
Another good example for activism is #LOVEWIN .There was a long history and campaign before this hashtag.The pro & con argument are almost neck and neck.In 1969, a series of violence incidents against the persecution from the government happened; Harvey Bernard Milk ‘s death in 1978; from 1980 to 1990, because of “gay cancer”, gay community was suffered from biases, their rights and reputation were damaged.; in 1996, President Bill Clinton signed off Defense of Marriage Act.These only were some actions happened in 20th century.The actions in 21th century are countless.So for me, I will put #LOVEWIN on the very top of the activism-effective graph.
So overall, activism hashtags often are more successful and last longer than slacktivism hashtags.Actions are stronger than words.However, both activism and slacktivism hashtag take an important role in the "hashtag world".We need activism hashtags for significant issues, and we also need slacktivism hashtags for our daily life.





























